Levy payers told us that alongside physical improvements they wanted to see better targeting of marketing programmes, using a more cost-effective marketing model.
The role of the BID is to support events created by others rather than trying to be an events company. External creativity needs to be supported, encouraged and made easier to deliver within the town.
The ‘We Are Weymouth’ brand is used as a platform from which to reach people and encourage them to make a positive decision to spend time and money in Weymouth.
We invite interested parties to work with us to create a compelling, year-round events programme. Prior to any agreed investment, proposals will be publicised on the website and formally presented at Board meetings. All levy payers will have the opportunity to have their say prior to any decision being made.
Our support will help people in the community to put together events, and we will promote their events both locally and nationally.
Within the BID we have a significant number of multiple retailers who play a key role in encouraging people to come to the town. As part of all the marketing communication we want to maximise their visibility so that the full offer of the town is seen by visitors.
In summary our focus is:
- Marketing Campaigns – celebrating Weymouth and promoting the town to a local and national audience.
- Events – delivering and sponsoring a calendar of events that drive year-round footfall and spend.
- Strong Digital Presence – delivering a platform to promote Weymouth through all media channels.
- Promotion of Events – promoting a calendar of events and activities through our online presence.
- Maps & Guides – producing maps and guides to showcase Weymouth’s offer to visitors.
