We are inviting proposals from PR agencies/freelancers to develop and deliver a press and public relations strategy for Weymouth & Portland, Towns of Culture 2025.
ABOUT TOWNS OF CULTURE
The aim of the Dorset Town of Culture initiative – established by the Arts Development Company – is to celebrate and shape the identity of a place through creative and cultural projects and events – Dorset Town of Culture — Arts Development Company.
Portland and Weymouth have been awarded joint Towns of Culture 2025 and will deliver a programme of extraordinary cultural, community events and activities across the towns in 2025. Both towns have proud traditions of arts and culture, and will build on these as they move into the next phase of their artistic and cultural development.
Weymouth & Portland’s bid REVEAL will bring opportunities to where people already live and visit, helping to create lasting memories, develop confidence and grow ambition for the future. The programme will amplify and highlight the wealth of creative talent already existing in the two towns celebrating community and inviting new, exciting and innovative cultural events into our towns’ spaces. See Appendix for more supporting information.
REVEAL…community, place, talent, culture
AIMS
• Promote Weymouth & Portland, Towns of Culture 2025 brand and raise awareness and understanding about the project with local and regional audiences.
• Develop and deliver a press and public relations strategy for Weymouth & Portland, Towns of Culture 2025
DELIVERY
• Create and pitch stories about Weymouth & Portland, Towns of Culture 2025 to press outlets (online, print and broadcast)
• Create and coordinate press engagement opportunities
• Act as press liaison for Weymouth & Portland, Towns of Culture 2025
• Manage a £2k advertising budget (this is in addition to the fee)
• Create shareable social media content for Weymouth & Portland, Towns of Culture 2025
• Work with Town of Culture Project Board to identify target audiences and develop press/media and online strategies to reach these
• Compile and monitor press information and maintain press cuttings and archive, including online coverage
HOW TO APPLY
Send your proposal to sandy@b-side.org.uk, including the following:
• CV/client list
• Outline of your approach to the brief
• Sample strategy and potential press list
• Campaign ideas
The company/freelancer will be selected and invited to interview by members from The Town of Culture Project Board (which includes representatives from arts, heritage, community groups and Weymouth and Portland Town Councils). If you have any questions about this brief or would like an informal chat about it please contact sandy@b-side.org.uk to arrange a call.
Full Brief and additional information here.
